Hi.
I’m a hybrid creative from Melbourne, Australia, currently living in San Francisco, working at Goodby Silverstein and Partners.
Throughout my time in advertising, I have built campaigns and experiences for brands such as Aboriginal Victoria, Hot Wheels (Mattel),
Vegemite, Binge, QT hotels, and many more. Some of which have been recognized by major award shows and recieved industry accolades.
My work also led me to be ranked the number two creative on the global best ads ranking (2021).
As much as I love my job, I also enjoy doing other things.
For example, cooking stupidly laborious meals, flyfishing with my partner, making films,
writing fantasy novels and just doing nothing on occasion. What a treat.
anythingelsa@gmail.com
Awards and Acknowledgments:
CANNES
Creative Data - Shortlist - Deadly Questions
Direct - Shortlist - Deadly Questions
SPIKES:
Gold - Direct - Deadly Questions
Gold - Social behavior and cultural insight - Deadly Questions
Bronze - Brand Experience & Activation - Curious Currencies
ONE SHOW:
Shortlist, OOH Craft, Copywriting - Curious Currencies
NEW YORK FESTIVAL:
Finalist, Best Use of Promotions and Activations - Curious Currencies
Finalist, Creativity and Commerce - Tourism & Hospitality - Curious Currencies
MADC:
Winner, Brand Experience - Curious Currencies
LIA
Silver - Integration - Deadly Questions
WEBBY
Honouree - Best Writing - Deadly Questions
EFFIES:
Silver - Government: When you need us but not the sirens
MUMBRELLA
Best Use of Experiential Marketing: The Undoing
BEST ADS:
#2 World wide creative ranking (2021-2022)
Best Ad outdoor: The Undoing
Best Ad Integrated: Australia You’re doing it wrong
Best Ad Outdoor: Catch the Flight
Best Ad Interactive: Unseen Places
Best Outdoor: Curious Currencies
Best Print: Curious Currencies
Best Interactive: Curious Currencies
CAMPAIGN ASIA PR AWARD
Gold, Promotional Activity - Curious Currencies
D&AD:
Brief to Broadcast - Finalist
BADC:
BADC - Silver - Music - Holidays Handles
BADC - Bronze - Cinematography - Holidays Handled