Do Dads Day Different - Dan Murphy’s
Dad’s have always been the silent, steady ones. Always smiling and soldiering on, no matter how many
times they receive the same crappy gifts on Father’s Day. But enough is enough. This year we helped Dads take
back Father’s day by giving them a voice.
To launch this campaign we held a nationwide survey,
asking Dads about what their previous Father's day was like.
This helped us find the data which formed the base of our campaign.
