Sounds Like Triple M
Australia’s biggest rock radio station
Every radio station has its own sound. But trying to explain what Triple M sounds like is an impossible task. Each show has its own zany, vibrant, fun, absurd energy that you simply cannot put into words. So, to accurately convey to people what Triple M sounds like, we had to do so with visuals...Sounds a little odd, but hey, it’s Triple M.
The campaign launched with an epic TV commercial. The spot stars ‘Bruce’, a Triple M
loving giraffe, who rocks out in his living room as Whitesnake plays on the radio.
We then rolled out the campaign across out of home with a suite of absurd visuals that gave people a good sense of what Triple M sounds like.
