Nothing Stays Hidden - Binge

To launch The Undoing, a new psychological thriller starring Nicole Kidman and Hugh Grant, Australia's newest streaming service, BINGE, took a small clue from an episode and turned it into an 18-storey oil painting that stood high above the Sydney skyline. 

As soon as the huge portrait of Nicole Kidman captured the attention of the nation, it began to change and come undone. The installation received coverage from every news network in Australia, reaching 405 million globally, with 100% binge branding. Subscriptions increased by 15% and The Undoing became the most watched show in BINGE history